⬡

Segment

Native

Connect EmacronAI CRM to Segment and automatically distribute your CRM events to 400+ analytics and marketing tools — Google Analytics 4, Mixpanel, Amplitude, Intercom, Customer.io, and more — all from a single connection.

Highest ROI integration: Connect Segment once and you effectively connect to every analytics tool simultaneously. No need to add GA4, Mixpanel, and Amplitude separately.

Why use Segment?

🔌

One connection = 400+ tools

Add GA4, Mixpanel, Amplitude, Intercom — all from one Segment workspace, no extra API keys.

🔒

Data warehouse ready

Segment can forward all events to BigQuery, Snowflake, or Redshift for custom analytics.

⚡

Real-time

Events appear in your analytics tools within seconds of happening in EmacronAI CRM.

Setup

1
Create a Segment source
In your Segment workspace → Sources → Add Source → search "Node.js" → give it a name like "EmacronAI CRM" → click Add Source.
Open Segment →
2
Copy your Write Key
In the newly created source → Settings → API Keys → copy the Write Key. It looks like a random string.
```
AbCdEfGhIjKlMnOpQrStUvWx
```
3
Connect in EmacronAI CRM
Settings → Integrations → Segment → paste your Write Key → click Connect. Click "Send test event" to verify it appears in Segment's Event Debugger.
Open Integrations settings →
4
Add destinations in Segment
In Segment → Destinations → Add Destination → search for GA4, Mixpanel, Amplitude, Intercom etc. → connect each one. Events from EmacronAI CRM will flow to all of them automatically.

Events sent to Segment

All events include workspace_id and timestamp automatically.

Event name	Properties included
Lead Created	source, name, status
Lead Status Changed	from_status, to_status
Deal Created	title, value, currency
Deal Won	title, value, currency, closed_by
Deal Lost	title, value
Campaign Sent	channel, recipient_count
OTP Sent	channel, provider
OTP Verified	channel, provider
Contact Created	source
Booking Created	type, date

Troubleshooting

Test event not appearing in Segment debugger

Check the Write Key is correct. Segment write keys are case-sensitive. Also check that the source is not paused in Segment → Sources → your source → Settings.

Events appearing in Segment but not in GA4/Mixpanel

You need to add GA4/Mixpanel as a Destination inside Segment. Go to Segment → Destinations → Add Destination.

How do I see which events fired?

Segment → Sources → your source → Event Debugger shows all events in real time with their properties.