Know exactly which Meta ads
turned into WhatsApp revenue
Click-to-WhatsApp ads drive conversations, but most tools stop at the click. EmacronAI CRM tracks from ad click → WhatsApp conversation → CRM deal → closed revenue. Every step, in one dashboard.
The CTwA tracking problem
Meta Ads Manager shows you clicks and cost-per-click. But what happened after the click? Did the conversation happen? Did the agent reply? Did it convert?
Without this, you're optimizing ads blind — scaling budget into campaigns that generate WhatsApp conversations but no revenue.
Meta shows you
Clicks, impressions, CPM
EmacronAI CRM adds
Conversations, replies, deals, revenue
Every CTwA metric that matters
Clicks tracked
Every click on your CTwA ad is captured with UTM parameters and matched to a WhatsApp conversation.
Conversation started
See exactly how many clicks turned into WhatsApp conversations — your real top-of-funnel number.
First response time
Track how fast your team replies. Slow response kills CTwA ROI — our SLA alerts fix this.
Bot vs human handled
Split how many conversations were resolved by your AI chatbot vs escalated to an agent.
Cost per conversation
Connect your Meta Ads spend to see true cost-per-conversation and cost-per-conversion.
Conversation to deal
Track which WhatsApp conversations converted to CRM deals — close the loop from ad to revenue.
How attribution works
Connect your Meta Ads account
Link your Meta Ads Manager to EmacronAI CRM in Settings → Integrations → Meta Ads.
Add UTM parameters to your CTwA ads
EmacronAI CRM auto-generates UTM-tagged WhatsApp links for your campaigns.
Conversations auto-tagged
Every incoming WhatsApp conversation from a CTwA ad is automatically tagged with the source campaign.
Track to conversion
When a conversation converts to a CRM deal, the deal is attributed back to the original ad.
Stop flying blind on CTwA. Start tracking revenue.
Connect Meta Ads in 2 minutes. See conversation → deal attribution the same day.